1990 DODGE GENUINE Mini Brochure VIPER R10 DAYTONA SHELBY DAKOTA ~ FREE SHIPPING

Description

1990 DODGE GENUINE Mini Brochure VIPER R10 DAYTONA SHELBY DAKOTA ~ FREE SHIPPING
1990 Dodge mini brochure original vintage advertisement. VIPER, DAYTONA SHELBY, SHADOW ES, SPIRIT ES, SHELBY DAKOTA.
DESCRIPTION:
DODGE PERFORMANCE REPORT.
DODGE/VIPER - This snake is a real charmer.
The experts call this the new golden age of the automobile. Advanced technology is hard at work making cars handle better accelerate quicker stop more surely, and last longer. Dodge is in the thick of the movement and this special performance report is intended to bring you up to date on several of our hotter properties.
The sensational Viper RT/10 sports roadster gives you a glimpse
of our advanced thinking. This report also presents performance models which are on sale today. They come in a variety of configurations but every member of Dodge's driving team shares one common thread: this is where high technology and high performance converge with tantalizing results.
The Viper RT/10 was so successful as a show car that we're investigating the feasibility of building a few production models. By its very nature, the Viper is one tough animal to tame. This concept car has a racer's soul and a throbbing big-block V-10 under the hood. With 488 cubic inches pulling through a close-ratio five-speed transmission and fat Gatorback tires, this snake will definitely leave bite marks. Performance is the Viper's sole purpose, so we plan to equip the cockpit with the bare
essentials: snug-fitting bucket seats, a grippy steering wheel, a stout gear shift and a few very legible instruments. We know that the Viper's four-wheel disc brakes, 17-inch wheels, and a fully independent front and rear suspension will rivet your attention, so we saved the concert-hall sound systems for other car lines.
Since its debut last January, the Viper has progressed well beyond
show-car status. An elite team has been gathered and is now moving aggressively forward with this high-priority project. Experimental 488 cubic inch V-10 engines are screaming on dynamometers. Our finest craftsmen are assembling prototypes that will be tested to perfect the Viper's roadhandling and braking performance. Dodge manufacturing engineers are investigating creative ways to build the Viper in modest volumes at a reasonable price. It's our intention that Viper's performance approach the exotic, not its window sticker.
This dedicated team is hardly likely to fall prey to the
over-sophistication trap which has snared other sports car builders. The Viper is no showcase of half-baked laboratory experiments. Rather, it's a celebration of the pure driving virtues: potent power-to-weight ratio, a rousing exhaust note, voluptuous curves. And a little wind in the face for good measure.
Three of the world's top race engine manufacturers have selected the V-10 layout as an extremely efficient way to produce competitive horsepower. Dodge is planning for a V-10 engine for the Viper because weight and bulk are critical factors in the design of a super performance sports car.
To generate ample torque and electrifying throttle response, the V-10 displaces a full 8.0 liters.
To keep initial and maintenance costs in line, the valvetrain is purposely uncomplicated. Advanced technology is applied where it's most effective. Major components are aluminum to trim weight.
Roller cam followers cut frictional losses. And sophisticated electronic controls manage both the fuel injection and the distributorless-ignition systems. Early reports from the dyno room rate the Viper V-10 at 300 horsepower and 450 Ibs.-ft. of torque. Not bad... for starters.
DODGE/DAYTONA SHELBY -
Serious Business
Those of you who take your sports cars seriously, be advised: the Dodge Daytona Shelby means business in 1990. Sure, the name is familiar and the fenders look about the same, but there's plenty of added incentive under the skin:
• the 2.2 liter turbo engine produces more low-end torque and less vibration thanks to the addition of an advanced variable-nozzle turbo (VNT) and twin
balance shafts.
• the 5-speed transaxle with Getrag gearset has been redesigned to improve shift precision.
• a driver-selectable damping system tunes the suspension at the touch of a button.
• an all-new interior is equipped with high-legibility analog instruments and a driver's-side power performance seat.
As the spiritual leader of Dodge's performance pack, the Daytona
Shelby sets the pace with the latest functional technology available. Blend the inherent traction advantages of front-drive with four-wheel ventilated disc brakes, power rack-and-pinion steering, and 16-inch V-rated high-performance tires and you've got an all-around performer that's never had to flinch in the face of high-priced import and domestic competition.
The SOHC 2.2 liter's exclusive V
NT technology helps generate 174 horsepower at 5,200 rpm and 210 lbs.-ft. of torque at a very useful 3,200 rpm. In addition. Dodge engineers have added twin counter-rotating balance shafts to help quell noise and vibration at high rpm so the Daytona's engine revs quickly, forcefully, and turbine-smooth all the way to the 5,750-rpm redline.
Our 5-speed transaxle holds up its
end of the performance bargain. The all-new 4-rail shift mechanism glides smoothly through Teflon® bushings; shift forks are stiffer to help prevent binding. Shift effort is significantly lower the feel is more positive, and the pattern is even revised this year. The Daytona Shelby also has a variable damping system for 1990 that makes this one of the most versatile street machines on the market. Press the console-mounted switch marked “firm” and the shock absorbers tighten the suspension's grip on the road for high-g handling maneuvers. Pick "soft” and the ride is optimized
for comfortable cruising. Choose "normal" and your Daytona Shelby's suspension automatically balances ride and handling needs.
We don't expect you to be convinced, just curious enough to try your own test drive. The 1990 Daytona Shelby will take care of the rest. That we're convinced of.
The Dodge Daytona Shelby's engineering breakthrough for 1990 is variable-nozzle turbocharger technology. Twelve aerodynamic vanes positioned near the periphery of the turbine wheel guide the flow of exhaust gas to improve the turbo's response in a major way. Step into the throttle and a patented control system momentarily closes the vanes to narrow the inlet to the turbine wheel. This raises the velocity of the exhaust stream which in turn helps accelerate the turbine wheel to full-boost rpm. As intake-manifold pressure and rpm rise, the VNT control system automatically opens all twelve vanes to provide the least restrictive turbocharger inlet. The vanes stay open during highway cruising to help improve fuel economy. Compared to the conventional fixed-geometry turbo it replaces, the 1990 VNT system trims the turbine wheel's acceleration time by as much as 50%. Mid-range throttle response is also vastly improved.
DODGE/SHADOW ES - Pull a Vanishing Act
There's no denying that the Dodge Shadow is one of the best-kept performance secrets on the contemporary motoring scene. Practical to the extreme, this compact hatchback's cup runneth over with virtue: front-wheel drive, excellent fuel economy;* a lengthy warranty** and trim exterior dimensions that don't even come close to crowding the lawn mower out of the garage. Why, the
Shadow seems prim and proper enough to charm your maiden aunt.
Who would imagine that the ES version of this low-profile Dodge comes with high-capacity 4-wheel disc brakes as standard equipment? That 60-series, performance tires mounted on 15-inch aluminum alloy wheels are also part of the special package? That the optional 2.2 liter intercooled VNT engine is equipped with a state-of-the-art
turbocharger, an intercooler, and twin balance shafts? That the output of this Shadow's most potent engine is a scandalous 174 horsepower at 5,200 rpm? Heaven have mercy.
Word on the Shadow ES is starting to spread from certain well-informed circles. Car and Driver magazine called it "a genuine street brawler" We wouldn't go so far as to encourage any rough
stuff with the competition, but Dodge engineers have taken the precaution of giving the Shadow ES a few muscle building exercises for 1990. The intercooled VNT now uses sequential fuel injection.
A variable-nozzle turbocharger cuts the time required to spin the turbine wheel from idle to 177,000 rpm by up to half, so when you say “go!," the Shadow ES doesn't wait around for an engraved
invitation. With a torque peak of 210lbs.-ft., the Shadow performs a very convincing vanishing act.
There are also two refinements aimed at making the Shadow ES a most enjoyable day-to-day companion. To improve smoothness, this 2.2 liter turbo has a redesigned 5-speed transaxle shift mechanism to help make the gear lever feel milling-machine precise.
So you'll recognize the '90 Shadow ES, Dodge designers have improved the exterior appearance with more aggressive ground-effects styling. The deep air dam houses fog lamps and blends smoothly with the Shadow ES’s
clean front end. The rear styling is also more distinctive.
It's high time, we feel, that the competition finally recognizes when it's been Shadowed.
* EPA est. mpg: 20 city, 29 hwy.
** See Dodge's 7/70 powertrain limited warranty and restrictions at dealer.
A slick-shifting 5-speed is a critical element in any driving machine, so Dodge engineers have put extra effort into making the transaxle on the Shadow ES truly competitive. For 1990, stiffer shift forks are locked to their respective rails to help prevent binding. Gear engagement is positively secured by roller-tipped plungers. Low-friction seals and Teflon® bushings reduce shift effort. Reverse is significantly easier to engage because the new shift pattern eliminates the lock-out sleeve from the gear lever. And the close-ratio Getrag gear set keeps the available 2.2 liter intercooled VNT engine perking at peak rpm. Those of you who love to snick through the gears with surgical accuracy really should grab a handful of our new transaxle.
You will be impressed.
DODGE SPIRT ES - Step Out Smartly
Building a proper sport sedan is a delicate balancing act. Too much power and the handling falls apart. Not enough punch and driving enjoyment suffers. If the designers blow the styling, you may look very becoming one month and passe the next. If there's inadequate knee and elbow room, over-the-road comfort goes out the window.
And who wants a purposeful-looking four-door sedan with
brakes that fade, switches that feel chintzy, or a chassis that can't cope with less-than-perfect road surfaces?
While developing the Spirit ES, Dodge engineers walked the fine line like high-wire artists.
Its two engines — a turbocharged 150-horsepower 4-cylinder and an available 141-horsepower V-6 — both feature overhead-cam valvetrains and electronic port fuel injection
for smooth, sophisticated power delivery. The 2.5 liter I-4. with a standard 5-speed manual transmission, has balance shafts for highspeed poise. And the 3.0 liter V-6, paired with a state-of-the-art 4-speed Ultradrive automatic transmission, has roller cam followers to trim frictional losses.
Quick-ratio rack-and-pinion steering and a sport suspension are standard equipment. But don’t
think that this infers a rock-hard ride. Some manufacturers do sacrifice comfort in their quest for record-setting skid-pad performance, but this is hardly the case with the Spirit ES. Once again, the key words are balanced performance: high levels of road-holding matched to predictable steering response and supple ride characteristics. The 205/60R-15 high-traction radials stick like glue,
the quick steering is engineered for excellent road feel and suspension calibrations have been tuned to deliver outstanding poise over all types of road surfaces.
Well coordinated hardware is crucial but a proper driving environment is just as important. That's why the Dodge Spirit ES features large, easy-to-read analog instrumentation, sport bucket seats, an ergonomically correct control layout and switch gear that feels substantial and precise. And this is one car in which rear-seat passengers aren't treated like second-class citizens: with a large and accessible rear seat the
Dodge Spirit ES carries five with no apologies.
A true sport sedan treats transportation as a pleasure, not a chore. With that simple notion as their guiding light Dodge engineers made the Spirit ES one delightful driving machine.
Sport sedan drivers are finicky about their transmissions, as they should be. With this in mind, Dodge engineered a world-class automatic for the Spirit ES: their available 4-speed, electronically controlled Ultradrive. Fifty plus patent applications were filed to protect the advanced technology within this transmission. Electron sensors monitor various operating parameters and constantly adjust hydraulic pressures to help make shifts smooth and positive. The electronic controls are adaptive so they quickly compensate for changes in friction material characteristics or variations in the engine's output. With this electronic sophistication comes mechanical simplicity: Ultradrive has 20 fewer parts than Dodge's successful three-speed automatic. Nothing less than a world-class automatic would do for Dodge's flagship sport sedan.
SHELBY/DAKOTA - Get A Bad Attitude
Given an inch, Carroll Shelby is the kind of guy who'll take a quarter-mile. That's why Dodge gave him the Dakota pickup and sent him out to play.
Anybody else would have been happy with tape stripes and perhaps a couple of fog lamps, but not old Shel’. He wasted no time stuffing a V-8 under the Dakota's hood.
Not just any V-8, but a throttle-
body fuel-injected. 5.2-liter Dodge V-8 that cranks out an enthusiastic 175 horsepower at 4,000 rpm and enough torque to melt asphalt for miles. To back up the big thumper in this tidy mid-sized package, Shelby picked Dodge's 4-speed with overdrive automatic transmission.
The rack-and-pinion steering is power assisted and the heavy-duty suspension is straight from the Dakota Sport. You hang on for dear life with a Shelby Signature leather-wrapped steering wheel. The seats are trimmed with special Shelby charcoal sport cloth inserts and the dash wears a distinctive production number plate. The rest of the equipment list would do a sports car proud: anti-lock rear brakes, gas-pressure shock absorbers, a limited-slip differential, some of the niftiest alloy wheels this
side of Lamborghini, and sticky Goodyear Eagle GT+4 tires in a meaty 225/70HR-15 size. A front air dam, a streamlined light bar, and some discreet V-8 decals for the front fenders provide fair warning that this is one truck that demands some respect.
In fact Car and Driver clocked an impressive zero-to-sixty time of 8.7 seconds. Some so-called sports cars don't have it so good.
Just because this truck looks and runs like a million bucks doesn't mean that it's exempt from the tough jobs. Stuff it full of tools, or load a dirt bike or two in back; the Shelby Dakota won't even break a sweat. Whether you're talking work or play, you've got your hands on the original equal-opportunity truck.
The Shelby Dakota is one impressive package, just as you'd expect when two great names - Dodge Truck and Carroll Shelby - conspire to create something special.
But act fast because your Shelby dealer's quantities are limited. And
you just never know what old Shel' will try next.
Chrysler Motors Corp's limited warranties do not apply to parts modified by Shelby Automobiles, Inc. See your Shelby dealer for all restrictions and details. See Dodge's limited warranties and restrictions at your Dodge dealer.
Thank your lucky stars that Carroll Shelby was a rotten chicken farmer. Failure as a poultry producer cleared the way for success in the automotive field. As one of America's foremost road racers during the 1950's, Shelby proved that a talented kid from Texas could compete against the top European drivers... and win. In 1957 he racked up 19 straight SCCA victories. In 1959, Shelby and co-driver Roy Salvadori won the 24 Hours of LeMans in an Aston Martin. Health problems called a halt to Shelby's brilliant driving career in 1960, so he became an automobile manufacturer. His race team ended Ferrari's domination of the FIA World Manufacturer's Championship in 1965 and a Shelby entry won the 1967 24 Hours of LeMans. Carroll Shelby began souping up Dodges back in 1982. He hasn't laid an egg yet.
The new spirit of Dodge
SPECIFICATIONS:
Color
Photo
Size: (12) Full Centerfold Pages - Reverse Printed - 14
inches x 10.5 inches - 38 cm x 26 cm - each centerfold.
ALL SIZES ARE APPROXIMATE DUE TO CROPPING
Country - USA
Grading - Excellent.
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